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One of the companies making a shoe particular to the treadmill is Asics, with its GEL-Treadmill. This shoe has more cushioning in the heel, notably toward the skin, as treadmill runners tend to place more stress on the lateral heel. Additionally, treadmill runners tend to not place as much pressure on the toes. Due to this fact, Asics restricted the amount of gel within the toes to assist make the footwear lighter. Lastly, in accordance with Asics web site, vents in the sole improve circulation, and an "Impact Guiding System" encourages a natural gait.